Category Management
•-
Training for all levels with bespoke case studies if
required
- Undertake
projects independently
•- Undertake projects in
collaboration with client teams
•- Retailer Interviews
•- Retailer benchmarking
and store audits
•- Retailer/ Supplier
scorecarding
•- Shopper/consumer
research facilitation/project management
•- Data analysis and
insight formation
•- Merchandising analysis
•- Presentation
preparation
•- Recruitment of
category personnel
•-
Coaching for category personnel
•Trade
Marketing
-
Channel
management, prioritising resources
•- Integrating
Brand Plans with Sales Plans
•Organisational
Competencies
•- Creating the
frameworks for successful performance
•- Deriving the living
Values vs desired Values
•- Recruiting against
values and competencies
